Straits Laundry Pte Ltd, Singapore is one of the region’s largest distributor of Alliance Laundry System LLC, USA for Laundry equipment and parts, we distribute Speed Queen Brand Laundry machines and set up Laundromats equipped with Speed Queen Machines.

Straits Laundry Pte Ltd has a well-established business relationship with Alliance Laundry Systems, the manufacturer of Speed Queen commercial laundry equipment.

Besides distributing Speed Queen Laundry machines, we distribute DEMA dispensing pumps from USA, detergents and Laundry supplies.


Straits Group started out in 1985 in Singapore (former name Sharafath Trading and Al Noor Int), as a humble sole proprietorship founded by Sheikh Babu Nooruddin, We were the distributors in branded consumer electronics, washing machines, refrigerator and Air-conditioners. The company was distributing, wholesaling and exporting the above items to Asian region, India and African markets, with a proven track record of 35 years in business.

Straits Laundry Pte Ltd, Singapore was established few years ago to team up with Speed Queen to provide the highest-quality equipment and service on the market.

Our main focus is to supply Speed Queen Machines for those who want to set up laundromats in this region and as a company to invest into Laundromat business in the region.

We focus mainly on coin-operated laundromats, on-premises laundry equipment, nursing homes, hotels, hospitals, restaurants, Spas, Gyms, dry cleaners, and schools. Straits Laundry has a solutions for all your laundry set ups with cutting edge technology from Speed Queen. We guide our clients how to run a profitable Laundry business, much of our equipment is designed to save time, money in utility and maintenance costs.

Straits Laundry has invested into B2B and B2C laundromats in Thailand, Cambodia, Myanmar and India, by end 2020 we will have at least 100 laundromats which we would have invested.